The Probability That a New Advertising Campaign Will Increase Sales

question 6

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, the probability that the cost is not kept within budget or the campaign will not increase sales is

• A) 0.12.
• B) 0.32.
• C) 0.68.
• D) 0.88.

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Definitions:

Redundancies

Unnecessary repetitions or overlaps in language or in organizational roles, often leading to inefficiency.

Camouflaged Verbs

Verbs that are unnecessarily turned into nouns, often making sentences more complicated and harder to understand.

Passive Voice

A sentence structure where the subject is acted upon by the verb, often depersonalizing the action and making it less direct.

Clarity

The quality of being clear, coherent, and easily understood.