Examlex
Match the following terms with their definitions.
-NAV
Unaided Recall
A measure of memory where respondents are asked to remember information without any hints or cues.
Jury Tests
A research method where a group of people are asked to evaluate, judge, or test a product, service, or idea, similarly to the concept of jury in a trial.
Tracking Tests
Evaluations used to continuously monitor a product's performance or the effectiveness of a marketing campaign over time.
Repeat Purchases
This refers to the phenomenon when customers buy the same product or service from a business multiple times, indicating customer loyalty and satisfaction.
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