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Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
Representativeness Heuristic
The representativeness heuristic is a cognitive bias where people judge the probability of an event or the likelihood of an object belonging to a category by how much it resembles a typical case.
Heuristics
Cognitive shortcuts or rules of thumb that simplify decision making, often used unconsciously.
Effortful Thinking
The cognitive processing that requires a deliberate, conscious effort to solve complex problems or to gain new insights.
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