Examlex
Match the following terms with their definitions.
-Override
Market Segmentation
The process of dividing a broader market into smaller subsets of consumers with similar needs or characteristics for targeted marketing.
Marketing Strategy
A comprehensive plan designed to achieve the marketing objectives of an organization by offering value to customers.
Marketing Tactic
A specific action or strategy employed in marketing efforts to achieve a desired outcome, such as increasing brand awareness or sales.
Implementation Phase
The stage in a project or strategy when plans are executed and actions are taken to achieve the set objectives.
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