Examlex
Match the term with its definition.
-Variables
Awareness
The state or level of consciousness where one is informed or cognizant of something, such as a brand, issue, or product.
Trial
A method used in marketing to allow potential customers to try a product or service for a limited time to assess its value or effectiveness.
Promotion-to-Sales Ratio
A metric analyzing the effectiveness of promotional activities by comparing the cost of promotion to the generated sales revenue.
Competitive Parity
A marketing strategy where a company matches the benefits or price points of its competitors to maintain or achieve competitive advantage.
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