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Basis of Segmentation
The criteria or variables used to divide a market into distinct groups of buyers based on their needs, characteristics, or behavior.
Behavioral
Pertaining to the actions or reactions of a person or animal in response to external or internal stimuli.
Market-product Grid
A matrix that helps companies analyze their product lines and markets to identify opportunities for expansion, diversification, or concentration.
Harvesting Strategy
A business plan for obtaining the maximum possible benefit from a product, division, or market before it declines.
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