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Awareness
The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.
Adoption
The act of beginning to use or accept something new, such as a product, idea, or behavior.
IMC Program
Integrated Marketing Communications program; a strategic approach that integrates and coordinates all marketing communication tools and sources within a company into a seamless program in order to maximize the impact on consumers.
Implementation Phase
The stage in a project where plans are put into action or executed.
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