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Differentiated Targeting
A marketing strategy where a company targets several market segments with specific offers, recognizing the unique demands of each segment.
Small Market Segment
A narrowly defined group of customers within a larger market, often characterized by unique preferences or needs.
Repositioning
The process of changing the market's perception of a product or brand, often involving changes in its marketing mix.
Digital Campaign
A marketing effort using digital channels, such as social media and email, to promote a product, service, or brand.
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