The Touch Screen Gesture of ____ Means to Press and Hold

question 55

Multiple Choice

The touch screen gesture of ____ means to press and hold one finger and then move the finger horizontally or vertically on the screen.

• A) stretching
• B) pressing and holding
• C) slipping
• D) swiping

---

Definitions:

Information Interactivity

The extent to which users can participate in modifying the form and content of a mediated environment in real-time.

Communications Environment

The context or setting encompassing various channels, media, technologies, and processes through which information is exchanged.

Native Advertising

A form of online advertising that matches the form and function of the platform on which it appears to seamlessly integrate with the content.

Participatory Advertising

A form of advertising that encourages consumers to participate actively in the promotion or creation of marketing content.