TABLE 7-1 The Manager of the Customer Service Division of a Major

question 153

Multiple Choice

TABLE 7-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-1, if a customer survey questionnaire is included in all the DVD players made and sold by the company over the past 12 months, this method of collecting data will most like suffer from

• A) nonresponse error.
• B) measurement error.
• C) coverage error.
• D) nonprobability sampling.

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Definitions:

John Watson

An American psychologist and one of the founders of behaviorism, known for his theory that human behavior can be studied and modified through conditioning.

Hypnosis

A trance-like state of focused attention, reduced peripheral awareness, and an enhanced capacity to respond to suggestion, used for therapeutic purposes.

Symptoms Of Hysteria

Manifestations typically associated with an outdated diagnosis, now more likely referred to as conversion disorder, which include uncontrollable emotional outbreaks and disturbances in physical functioning.

Charcot And Bernheim

Pioneers in the field of neurology and hypnosis, respectively, known for their work on hysteria and suggestion.