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Measurement Error Can Become an Ethical Issue When a Survey

question 103

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Measurement error can become an ethical issue when a survey sponsor chooses leading questions that guide the responses in a particular direction.


Definitions:

Supernormal Growth

A period in which a company or economy experiences growth rates significantly above the norm.

Dividend Yield

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price, indicative of the return on investment for shareholders.

Capital Gains Yield

The capital gain on a stock divided by the price at which it was purchased.

Future Earnings

Expected future profits of a company, often used to assess its valuation or the potential return on investment.

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