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Sampling error becomes an ethical issue if the findings are purposely presented without reference to sample size and margin of error so that the sponsor can promote a viewpoint that might otherwise be truly insignificant.
Natural Environment
Reflects all living and non-living things occurring naturally on Earth, which includes land, air, water, plants, and animals.
Right to Be Informed
A consumer right that entails being provided with all necessary information about a product or service to make an informed purchase decision.
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