TABLE 7-1 The Manager of the Customer Service Division of a Major

question 3

Multiple Choice

TABLE 7-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-1, if there are 4 different brands of DVD players made by the company, the best sampling strategy would be to use a

• A) simple random sample.
• B) stratified sample.
• C) cluster sample.
• D) systematic sample.

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Definitions:

Knowledge

is the understanding, awareness, or familiarity gained through experience or education.

Anticipation Stage

The phase of preparing mentally and emotionally for a future event or outcome.

Critiquing Assumptions

The practice of examining and challenging underlying beliefs or taken-for-granted ideas to evaluate their validity.

Clarifying

The process of making something understandable or clear, often by explaining it in more detail.