TABLE 7-1 The Manager of the Customer Service Division of a Major

question 77

Multiple Choice

TABLE 7-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-1, which of the following questions in the survey will not likely induce a measurement error?

• A) How many times have you illegally copied copyrighted sporting events?
• B) What is your exact annual income?
• C) How many times have you brought the DVD player back for service?
• D) How many times have you failed to set the time on the DVD player?

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Definitions:

Other Income/Expense

Gains or losses from non-operational activities, distinct from the core business operations’ revenues and expenses.

Gain

The profit realized from the sale of assets or investments for more than their original purchase price.

Sale of Equipment

A transaction involving the disposal of machinery or other equipment used in business operations, typically recorded as a gain or loss.

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product.