EasyMart (EM)has a Physical Store and an Online Shopping Site

question 30

Multiple Choice

EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas.As a marketing consultant at EM,which of the following tactics would you recommend to achieve the highest sales?

• A) Issue discount coupons in newspapers for all products
• B) Issue in-store coupons for select products and brands
• C) Issue digital coupons for discounts on all products
• D) Issue discount cards redeemable on future purchases

---

Definitions:

Nutrition Counselors

Professionals who provide advice on matters of food and nutrition impacts on health.

24-hour Recall

A dietary assessment tool where individuals report all the foods and beverages consumed in the previous 24 hours.

Usual Diet

The typical or regular pattern of food and drink consumption by an individual or within a cultural or societal context.

Underweight BMI

A Body Mass Index below the normal range, indicating that a person weighs less than what is considered healthy for their height.