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The Local Community College Wants to Increase Its Online Offerings

question 758

Multiple Choice

The local community college wants to increase its online offerings.To do so, the college will most likely need to purchase a(n) ______.


Definitions:

Media Mix

The combination of the media used and the frequency of advertising in each medium.

Direct Mail

A marketing approach that involves sending advertising materials through the postal service to a targeted list of customers.

Advertising Outlets

The various channels or platforms through which advertisements are delivered to potential customers, such as television, radio, print media, and online platforms.

Niche Media

Channels that are focused and generally used to reach narrow segments, often with unique demographic characteristics or interests.

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