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Portfolio
A collection of investments held by an individual or institution, which could include stocks, bonds, real estate, and other financial assets.
BCG Matrix
A framework that categorizes a company's products or business units into four types (stars, cash cows, question marks, dogs) based on market growth and market share, guiding resource allocation decisions.
Market Position
Refers to a brand's unique place in the minds of consumers, relative to competitors, based on attributes like quality, price, and benefits.
Cash Fund
A reserve of cash set aside for specific purposes, emergencies, or investment opportunities within a business.
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