Examlex
The On _____ event occurs when focus moves from one record to another.
Magnet Pricing
A strategy used by retailers to attract customers by advertising very low prices on a few items with the expectation that once customers are in the store, they will purchase additional items.
Price War
Successive price cutting by competitors to increase or maintain their unit sales or market share.
Market Share
The proportion of total sales in a market captured by a particular brand, product, or company, usually expressed as a percentage of total sales in the industry.
Promotional Allowances
Cash payments or an extra amount of “free goods” awarded sellers in the marketing channel for undertaking certain advertising or selling activities to promote a product.
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