A Major Difference Between Formative and Summative Tests Is the

question 76

Multiple Choice

A major difference between formative and summative tests is the

• A)format of the test items.
• B)interpretation of the test data.
• C)preparation of the test directions.
• D)role played by content validity in the two tests.

---

Definitions:

Buying Behavior

The decision processes and acts of people involved in buying and using products.

Branded Clothes

Clothing items that are marked with the name, logo, or identity of a specific designer or manufacturer.

Primary Data

Marketing information that is observed, recorded, or collected directly from respondents.