TABLE 8-14 a Poll Was Conducted by the Marketing Department of a of a Video

question 145

Short Answer

TABLE 8-14
A poll was conducted by the marketing department of a video game company to determine the popularity of a new game that was targeted to be launched in three months. Telephone interviews with 1,500 young adults were conducted which revealed that 49% said they would purchase the new game. The margin of error was ±3 percentage points.
-Referring to Table 8-14, what is the needed sample size to obtain a 95% confidence interval estimate of the percentage of the targeted young adults who will purchase the new game by allowing the same level of margin of error?

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Definitions:

Perfectly Competitive Firm

A company operating in a market where there are many sellers and buyers, the product is identical across suppliers, and there are no barriers to entering the market, leading to no control over prices.

Marginal Revenue Product

The additional revenue gained by employing one more unit of a factor of production.

Resource Inputs

The various resources used in the production of goods and services, such as labor, capital, and materials.

Marginal Revenue Product Curve

A graphical representation showing how the addition of one more unit of resource varies the revenue generated.