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Direct Competitor
Entities that offer the same or similar products or services within the same market space and vie for the same potential customer base.
Brand Competitor
A brand competitor is a company or product that offers goods or services that are similar and target the same customer base as another product or brand.
Product Competitor
A company or brand that offers similar products or services within the same market, competing for the same customers.
Noncustomers
Individuals or entities that are potential but current non-consumers of a company's products or services.
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