TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 75

Essay

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance.
-Referring to Table 9-7, the lowest level of significance at which the null hypothesis can be rejected is ________.

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Definitions:

Cash Inflows

Refers to the money received by a business from its operational, investment, and financing activities.

Sunk Cost

Costs that are already spent and cannot be retrieved or reimbursed.

Unrecoverable Cost

Expenses that have been incurred and cannot be recovered or refunded, also known as sunk costs.

Cash Flows

The total amount of money being transferred into and out of a business, project, or financial product.