TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 55

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, state the null hypothesis for this study.

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Definitions:

Opinions

Beliefs or judgments that are not based on certainty or knowledge but rather on what one thinks or feels to be true or probable.

Neurotic Behavior

Patterns of thinking, feeling, and behaving that are maladaptive, self-defeating, and indicative of some form of psychological distress.

Self-Image

The mental representation one has of oneself, shaped by personal experiences, body image, and social roles.

Basic Anxiety

A concept by Karen Horney referring to feelings of helplessness and insecurity that arise from inconsistent parenting and adverse childhood experiences.