TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 87

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, state the alternative hypothesis for this study.

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Definitions:

Annual Net

The collective net amount or result, typically pertaining to earnings, income, or profit, achieved or calculated over one year.

Investment

The allocation of resources, usually money, in assets or ventures expecting future financial returns, appreciation, or income.

Straight-Line Method

A depreciation technique that allocates an equal amount of an asset's cost to each year of its useful life.

Payback Period

The length of time it takes to recover the initial investment cost through the accumulated cash flows from an investment.