TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 87

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, state the alternative hypothesis for this study.

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Definitions:

Cohort

A group of people who share a common characteristic or experience within a defined period, often used in statistical and sociological research.

Personal Biases

The predispositions or inclinations people have that can sway their judgment or decisions, often unconsciously.

Ecological-systems Approach

A framework for understanding the complex interrelations between organisms and their environments, taking into account both immediate and broader socio-cultural contexts.

Cultural Values

The core principles and ideals upon which an entire community exists and functions.