TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 44

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the company officials can conclude that there is sufficient evidence that the conversion rate at the company's website has increased using a level of significance of 0.05.

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Definitions:

Allowance for Doubtful Accounts

A contra-asset account used to estimate the amount of accounts receivable that may not be collectible.

Accounts Receivable

Represents the money that a company is entitled to receive because it has provided customers with goods and/or services.

Cash Realizable Value

The amount of money that can be obtained from an asset during its disposal or liquidation, after deducting any associated costs.

Note Receivable

This is a written promissory note where one party promises to pay another party a definite sum of money either on demand or at a specified future date.