TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 26

True/False

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance.
-Referring to Table 9-7, the null hypothesis would be rejected.

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Definitions:

Chain Of Command

The formal line of authority within an organization that dictates how instructions and decisions are passed from senior management down to lower levels of employees.

Organizational Proxemics

the study of how space is utilized within business settings and how distance between people affects workplace communication and behavior.

Lateral Communications

the exchange of information or ideas between individuals or groups at the same level of an organizational hierarchy.

Richest Communication

implies the most effective and nuanced form of communication, often involving multiple channels that provide immediate feedback, such as face-to-face conversations.