TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 99

True/False

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance.
-Referring to Table 9-7, the company officials can conclude that there is sufficient evidence to show that the series of television advertisements are less successful than the typical ad using a level of significance of 0.05.

---

Definitions:

Caregiver Support

Assistance and resources provided to individuals caring for people with disabilities, chronic illnesses, or aging-related needs.

Prehospital Orders

Directives given by healthcare professionals that outline specific interventions or treatments to be administered by emergency medical services before a patient reaches a hospital.

Grief

The emotional response to loss or bereavement, characterized by feelings of sadness, anger, guilt, and a range of other emotions.

Support Network

A group of individuals who provide emotional, informational, and practical support, often crucial during recovery or challenging life events.