TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 47

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what critical value should the company officials use to determine the rejection region?

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Definitions:

Sequential Compression Devices

Devices used to apply pressure to the limbs to prevent blood clots by improving venous return.

Ambulate

The act or ability to walk from place to place independently with or without assistance.

Blood Clots

Semi-solid masses of blood that form in response to injury or inflammation, sometimes leading to vascular obstruction.

Pneumonia

An infection that inflames the air sacs in one or both lungs, which can fill with fluid or pus, causing cough, fever, chills, and difficulty breathing.