TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 50

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the largest level of significance at which the null hypothesis will not be rejected is ________.

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Definitions:

Explanations

Statements or accounts that make a subject or situation clear to someone by describing or interpreting its significance.

Attributes

Refers to qualities, features, or characteristics that are inherent in or ascribed to someone or something.

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Factors outside an individual's immediate control that influence events or outcomes.

Specific Equipment

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