TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 95

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what will be the p-value if these data were used to perform a two-tail test?

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Definitions:

Statement of Owner's Equity

A financial document that shows the changes in the equity of a company's owner over a period of time.

Fiscal Period

A specific timeframe, often one year, used by businesses for accounting purposes and preparing financial reports.

Accounting Period

A specific duration of time in which financial transactions are recorded and financial statements are prepared, commonly a year or a month.

Calendar Year

A one-year period that begins on January 1 and ends on December 31, used for general reporting and taxation purposes.