Test Developers Can Easily Find the Difficulty of an Item

question 59

Multiple Choice

Test developers can easily find the difficulty of an item by ______.

• A) looking at how steep the item characteristic curve is
• B) locating the point at which the item characteristic curve indicates a probability of .5 of answering correctly.
• C) subtracting the percentage of low performers who responded correctly from the percentage of high performers who responded correctly
• D) asking test takers to complete a qualitative item analysis survey on item difficulty

Acknowledge the impact of organizational and social cultures on the effectiveness of persuasive messages.

Identify effective strategies for encouraging positive responses to persuasive messages.

Differentiate between direct, indirect, business, marketing, and sales messages within the context of persuasion.

Understand the AIDA model and its application in persuasive messaging.

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Definitions:

Dehumanizing World

A perspective on societal conditions that regard systems or environments as diminishing individuals' humanity or individuality, often leading to feelings of alienation.

Humanistic Therapies

Approaches to therapy that prioritize the human experience, emphasizing empathy, self-exploration, and the understanding of one's feelings and thoughts in the pursuit of self-actualization and personal understanding.

Contextual Therapies

Psychotherapies that emphasize understanding individuals within their social, familial, and cultural contexts.

Counterconditioning

A behavior therapy technique where a maladaptive response to a stimulus is replaced with a more adaptive one, often used in treating phobias.