What Is the Target Audience

question 39

Multiple Choice

What is the target audience?

• A) the group who participated in developing a test
• B) the group of individuals who will take the test
• C) those test takers who participated in the first validation study for the test
• D) those test users who ask for a new test to be developed

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Definitions:

Income Distribution

The way in which a nation’s total GDP is spread amongst its population, affecting economic disparity and levels of poverty and wealth within society.

Demographic Variable

An individual characteristic that can be used to segment populations, such as age, gender, income, or marital status, for analysis or marketing purposes.

Unevenly Distributed

Refers to a situation where resources, values, or qualities are not spread out evenly or uniformly across a given area or among a group.

Demographics

Demographics involve statistical data relating to the population and particular groups within it, used for identifying target markets.