Test and Survey Developers Should Balance Items for Which the Correct

question 4

Multiple Choice

Test and survey developers should balance items for which the correct response would be positive with an equal number of items for which the correct response would be negative to control for which bias?

• A) social desirability
• B) faking
• C) random responding
• D) acquiescence

---

Definitions:

Growth Strategy

A plan of action aimed at increasing the size and scope of a business, usually through expanding operations, entering new markets, or increasing market share.

Insurance Agent

A professional who sells, solicits, or negotiates insurance policies on behalf of an insurance company.

Product Development

The process of bringing a new product or service to market, involving idea generation, design, development, and marketing, aimed at fulfilling a customer need or gap in the market.

Unrelated Diversification

A growth strategy whereby a new business lacks any common elements with the present business.