Test and Survey Developers Should Balance Items for Which the Correct

question 4

Multiple Choice

Test and survey developers should balance items for which the correct response would be positive with an equal number of items for which the correct response would be negative to control for which bias?

• A) social desirability
• B) faking
• C) random responding
• D) acquiescence

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Definitions:

Quantity Demanded

The combined measure of a good or service that purchasers are eager and able to acquire at a predetermined price.

Buyer's Preferences

The individual tastes or desires that influence a consumer's purchasing decisions and the allocation of their budget across various goods and services.

Rational Consumer

An economic concept of a consumer who consistently seeks to maximize utility or satisfaction from goods and services within their budget constraint.

Utility

A measure of satisfaction, usefulness, or value that an individual receives from consuming a good or service.