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O Survey Question Rating Scales Should Always Match the Type \bullet

question 31

Essay

o Survey question rating scales should always match the type of information being requested.
\bullet Survey question should include the appropriate categorical alternatives.
o Only when you are asking a question for which you have no idea of the possible responses, survey questions should be open ended.
\bullet Survey question should ask one and only one question.
o Survey questions should not be double-barreled questions--questions that are actually asking two or more questions in one.
\bullet Survey question should be written at a comfortable reading level.
o Survey questions should be written with a low readability level, so that respondents will be more likely to understand and interpret questions appropriately.
-What is the difference between survey reliability/precision and survey validity?


Definitions:

Value

The importance, worth, or usefulness of something, often guiding principles or standards of behavior for individuals or societies.

Attitude

A settled way of thinking or feeling about something, typically reflected in a person's behavior.

Likert Scale

A psychometric scale commonly used in surveys to measure attitudes or opinions, where respondents indicate their level of agreement or disagreement with a series of statements on a linear scale.

Judges

Individuals appointed or elected to rule on legal matters and disputes in courts.

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