Imagine You Are Preparing a Survey Instrument

question 53

Multiple Choice

Imagine you are preparing a survey instrument. Which one of the following should you NOT include in your survey?

• A) headings and subheadings to guide the respondent
• B) bold typeface to emphasize key points
• C) casual font to capture the attention of the respondents
• D) adequate white space to make the survey look more inviting

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Definitions:

Interest Income

Earnings received from deposit accounts or investments that yield interest, such as savings accounts, bonds, or loans.

Accounts Receivable

An asset account that records amounts a company has a right to receive because it has provided goods or services on credit.

Nontrade Receivables

Amounts owed to a company that are not related to the sale of goods or services, such as tax refunds or loans to employees.

Company Officers

Individuals appointed by the board of directors who manage the daily operations of a company, such as the CEO, CFO, and COO.