In Survey Research, Survey Validity Refers to the Degree to Which

question 40

Multiple Choice

In survey research, survey validity refers to the degree to which the survey ______.

• A) assesses the concept a researcher is measuring
• B) results predict an expected outcome
• C) has convergent evidence of validity
• D) correlates with another similar measure

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Definitions:

Deceiving

Engaging in acts that mislead or trick others into believing something that is not true.

Multiple-Product Order

A form of cease-and-desist order issued by the FTC that applies not only to a specified product but also to other products produced by the same firm.

Cease-And-Desist Order

An FTC order requiring that a company stop its illegal behavior.

Deceptive Advertising

The act of misleading consumers through false claims, incomplete information, or other misleading statements in advertising.