A Multitrait-Multimethod Correlation Matrix Is Shown Below

question 16

Multiple Choice

A multitrait-multimethod correlation matrix is shown below. What is the correlation of Test of Trait 1/Multiple Choice and Test of Trait 2/Multiple Choice and what is its type?

• A) .75; monotrait-monomethod
• B) .75; heterotrait-monomethod
• C) .89; heterotrait-heteromethod
• D) .89; montrait-heteromethod

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Definitions:

Foot-In-The-Door

A persuasion technique where a small initial request is made in order to gain compliance with a larger request later.

Door-In-The-Face

A persuasion technique where a large, unreasonable request is made first, followed by a smaller, more reasonable request.

Lowballing

A sales and negotiation tactic where an initial, lower price is offered to entice a buyer, before it is subsequently raised once the buyer is interested or committed.

Mere Exposure

A mental effect where individuals grow fond of things simply because they are accustomed to them.