When Psychologists Use the Predictive Method to Establish Evidence of Validity

question 17

Multiple Choice

When psychologists use the predictive method to establish evidence of validity for a pre-employment test, they ask the employer to ______.

• A) hire all the applicants who take the test
• B) hire all the applicants who pass the test
• C) use the test on all people employed by the company in a similar job
• D) postpone hiring until the criterion is measured

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Definitions:

Incremental Innovations

Minor improvements or updates made to a product or service to enhance its usage or appeal without drastically changing it.

Kano Model

A theory for product development and customer satisfaction which categorizes customer preferences into delighters, satisfiers, and basic needs.

Customer Value Frontier

Refers to the maximum amount of value a company can deliver to its customers at a given cost, balancing customer satisfaction and company profitability.

Strategic Marketing

The process of planning, developing, and implementing maneuvers to obtain a competitive edge in your chosen niche.