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TABLE 10-8 a Few Years Ago, Pepsi Invited Consumers to Take the Take

question 49

Multiple Choice

TABLE 10-8
A few years ago, Pepsi invited consumers to take the "Pepsi Challenge." Consumers were asked to decide which of two sodas, Coke or Pepsi, they preferred in a blind taste test. Pepsi was interested in determining what factors played a role in people's taste preferences. One of the factors studied was the gender of the consumer. Below are the results of analyses comparing the taste preferences of men and women with the proportions depicting preference for Pepsi.
Males: n = 109, pM = 0.422018 Females: n = 52, pF = 0.25
pM - pF = 0.172018 Z = 2.11825
-Referring to Table 10-8, to determine if a difference exists in the taste preferences of men and women, give the correct alternative hypothesis that Pepsi would test.

Definitions:

Micro-Macro Integration

A conceptual approach in sociology that seeks to understand the connections and interactions between individual (micro-level) behaviors and broader societal (macro-level) structures.

Ethnomethodology

A sociological perspective focused on the ways people use everyday conversation and gestures to construct a shared social reality.

Phenomenology

A philosophical approach that focuses on the structures of experience and consciousness from the first-person perspective.

Talcott Parsons

A prominent American sociologist known for his theories on social systems, action theory, and for his role in developing structural functionalism.