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TABLE 10-8 a Few Years Ago, Pepsi Invited Consumers to Take the Take

question 184

Multiple Choice

TABLE 10-8
A few years ago, Pepsi invited consumers to take the "Pepsi Challenge." Consumers were asked to decide which of two sodas, Coke or Pepsi, they preferred in a blind taste test. Pepsi was interested in determining what factors played a role in people's taste preferences. One of the factors studied was the gender of the consumer. Below are the results of analyses comparing the taste preferences of men and women with the proportions depicting preference for Pepsi.
Males: n = 109, pM = 0.422018 Females: n = 52, pF = 0.25
pM - pF = 0.172018 Z = 2.11825
-Referring to Table 10-8, suppose Pepsi wanted to test to determine if the males preferred Pepsi more than the females. Using the test statistic given, compute the appropriate p-value for the test.

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Definitions:

Invisible Hand

A metaphor introduced by Adam Smith to describe the self-regulating behavior of the marketplace where individuals pursuing their self-interest inadvertently benefit society.

Desirable Market Outcomes

Market results that are sought after for their positive impact on consumers, producers, and the overall economy.

Households

Units consisting of people living together, either related by blood, marriage, or adoption, making economic decisions as a single entity.

Central Planning

An economic system where the government makes all decisions on the production and distribution of goods and services, typically found in socialist economies.