Examlex
Explain the nature and importance of face validity. Give examples.
Product Differentiation
A strategy that businesses use to highlight the unique features and benefits of their products or services, distinguishing them from competitors in the market.
Competitive Scope
Refers to the broadness of a company's target market within its industry, ranging from niche to global markets.
Niche Category
A specialized segment of the market for a particular kind of product or service.
Hybrid Strategy
A competitive business strategy that combines elements of cost leadership and differentiation strategies, aiming to provide high value at a lower cost.
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