Describe a Quantitative Method for Obtaining Evidence of Validity Based

question 26

Essay

Describe a quantitative method for obtaining evidence of validity based on content after the test is developed. Give an example.

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Definitions:

Social Media Networks

Online platforms where users can create profiles, share content, and interact with others, facilitating personal, professional, and commercial connections.

Buyer Personas

Semi-fictional representations of an ideal customer based on research and data, used to target marketing efforts.

Real Interviews

Actual, face-to-face or virtual conversations with individuals aimed at gathering information, insights, or assessing qualifications for a specific purpose.

Journey Mapping

A visual representation or diagram that outlines the steps customers go through in engaging with a company, with the aim of understanding their experience.