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What was one reason the Educational Testing Service gave for the decline in SAT scores of graduating high school seniors during the 1960s and 1970s?
Extended Fishbein Model
An advanced form of the Fishbein attitude model that considers not only beliefs and attitudes but also the role of behavioral intentions and subjective norms in predicting behavior.
Attitude Toward the Act
Attitude Toward the Act refers to an individual's overall evaluation or feeling about performing a specific behavior, influencing their likelihood of engaging in the behavior.
Attitude-tracking Program
A systematic approach to monitoring changes in consumer attitudes over time, often used in marketing to gauge brand perception.
Descriptive Norm
Social norms that describe what most people do in a specific context, without prescribing what should be done.
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