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TABLE 11-8
An important factor in selecting database software is the time required for a user to learn how to use the system. To evaluate three potential brands (A, B and C) of database software, a company designed a test involving five different employees. To reduce variability due to differences among employees, each of the five employees is trained on each of the three different brands. The amount of time (in hours) needed to learn each of the three different brands is given below:
Below is the Excel output for the randomized block design:
-Referring to Table 11-8, the randomized block F test is valid only if the population of the amount of time needed is normally distributed for the 3 brands.
Advertising Space
The specific area available in different media platforms for advertisements.
Social Media
Digital platforms that enable users to create content, share experiences, and connect with others, facilitating community and communication.
Product Placement
A marketing strategy where branded products are placed in the context of media content, such as films or television shows, without being explicitly advertised.
Owned Media
Channels of communication that a company controls directly, such as its websites, blogs, and email newsletters.
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