TABLE 11-12 The Marketing Manager of a Company Producing a New Cereal

question 83

Short Answer

TABLE 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.

Analysis of Variance
Source df SS MS F p
Colors 3 2711.17 903.72 72.30 0.000
Shapes 2 579.00 289.50 23.16 0.000
Interaction 6 150.33 25.06 2.00 0.144
Error 12 150.00 12.50
Total 23 3590.50
-Referring to Table 11-12, the mean square for the factor shape is ________.

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Definitions:

Other-Worldly Orientation

A focus on spiritual or mystical concerns as opposed to material or earthly issues.

Weber

A reference to Max Weber, a German sociologist, philosopher, and political economist known for his theories on bureaucracy, social stratification, and the sociology of religion.

Delegator

A person or entity that transfers certain duties or authority to another, allowing them to act on their behalf.

Article 2

Depending on the context, this could refer to Article 2 of various laws or agreements; often associated with the UCC in the US, governing the sale of goods.