TABLE 11-12 The Marketing Manager of a Company Producing a New Cereal

question 63

Short Answer

TABLE 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.

Analysis of Variance
Source df SS MS F p
Colors 3 2711.17 903.72 72.30 0.000
Shapes 2 579.00 289.50 23.16 0.000
Interaction 6 150.33 25.06 2.00 0.144
Error 12 150.00 12.50
Total 23 3590.50
-Referring to Table 11-12, the critical value of the test for significant differences between colors is ________.

Recognize documentation necessary for the reimbursement of home nursing care by Medicare, Medicaid, and insurance companies.

Comprehend the benefits of electronic medical record (EMR) systems in healthcare.

Understand the essentials of effective hand-off communication between nurses.

Know patient rights concerning their medical records and privacy.

---

Definitions:

Patents

Legal rights granted to inventors or their assignees to exclusively exploit an invention for a certain period of time.

Acquiree

The business or businesses of which the acquirer obtains control in a business combination.

Acquisition Consideration

The total value transferred by one company to acquire another, including cash, shares, and other assets.

Tangible Asset

An asset that has physical form and value, such as equipment or real estate.