TABLE 11-12 The Marketing Manager of a Company Producing a New Cereal

question 87

Short Answer

TABLE 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.

Analysis of Variance
Source df SS MS F p
Colors 3 2711.17 903.72 72.30 0.000
Shapes 2 579.00 289.50 23.16 0.000
Interaction 6 150.33 25.06 2.00 0.144
Error 12 150.00 12.50
Total 23 3590.50
-Referring to Table 11-12, the value of the statistic used to test for significant differences between shapes is ________.

---

Definitions:

Longitudinal Design

A research strategy that involves repeatedly observing the same subjects over a period of time, often several years or more, to track changes or developments.

Schizophrenia

A severe mental disorder featuring a breakdown in the relation between thought, emotion, and behavior, leading to faulty perception and withdrawal from reality.

Preschool-age

Refers to the age group of children who are typically between 3 and 5 years old, just before they enter kindergarten.

Case Study

An in-depth analysis of a single subject, group, event, or community, used to explore causal relationships in complex contexts.