TABLE 12-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

question 155

Multiple Choice

TABLE 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.

-Referring to Table 12-9, the calculated test statistic is

• A) -0.1006.
• B) 0.00.
• C) 5.9418.
• D) 6.1194.

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Definitions:

Demographic Data

Information collected about the characteristics of human populations, such as age, gender, and income levels.

Demographic Transition

A theory describing the transition from high birth and death rates to lower birth and death rates as a country develops from a pre-industrial to an industrialized economic system.

Death Rates

The mortality rate represents the amount of deaths with respect to the total population size, measured over a certain timeframe.

Birth Rates

The quantity of babies born alive per thousand individuals in a community during a specific year.