TABLE 12-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

question 169

Multiple Choice

TABLE 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.

-Referring to Table 12-9, the degrees of freedom of the test statistic are

• A) 1.
• B) 2.
• C) 4.
• D) 299.

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Definitions:

Carrying Costs

The total cost of holding inventory, including storage, insurance, depreciation, and opportunity costs.

Storage Costs

Expenses incurred for storing goods, which may include warehousing, refrigeration, insurance, and security expenses.

Pro-forma Cash Flow

An estimate of future cash inflows and outflows of a company, usually projecting future financial performance.

Income Statement

A financial statement that shows a company’s revenues, expenses, and profits over a specific period, typically a quarter or year.